Meta Titles & Meta Descriptions
This article is going to be short and sweet and explain to you absolutely everything you need to know about META.
You can implement this SEO practice yourself with no pain whatsoever.
Just remember the most important point! The point of META is to be clickable! You want your META to engage your audience.
Meta | Search Engine Optimised Podcast – Listen Here.
Best Practices For The Perfect Meta Title
The ideal length you should aim for is 54 characters.
There is leeway either side of that a few characters, and if you cannot meet the mark. A good rule of thumb is that shorter is better than longer because remember, the purpose of the META title is for it to encourage a click.
Include a fitting emoji as well in your Meta title. An emoji in the Meta title has proven efficacy for increasing the clickthrough rate.
Do not keyword stuff the title – BUT – make sure you include the 2 most relevant keywords.
Finally – make sure the title makes sense. The golden rule above everything else SEO is that your content is readable and informative and adds value! At the end of the day Google will reward you if you make sure you always follow the golden rule.
Everything else is just the sauce and spice on top.
Best Practices For The Perfect Meta Description
The ideal length you should aim for with the perfect Meta description is 158 characters.
There is leeway either side of that a few characters, and if you cannot meet the mark. A good rule of thumb is that shorter is better than longer because remember, the purpose of the META description is for it to encourage a click-through.
Much like the Meta title, including an emoji in your Meta description is a brilliant idea to increase its click-ability. BUT – something that is more important for the Meta description is the importance of – keywords.
Think of the Meta description as the short description of the content. It is crucial that include the relevant keywords that you can rank for in this content but as always! DO NOT STUFF KEYWORDS.