The world of Search Engine Optimisation is clearly quite large, extensive and broad. We write about many different metaphors answering the question – What Is SEO? But we find that the 3 Buckets metaphor is really the most robust out there.
What Are The 3 Buckets Of SEO?
Given the fact that SEO is so broad. After all it is Search Engine Optimisation. What does optimisation mean? Where does it begin and where does it end?
These questions are broad, and can sometimes become overwhelming. Ultimately, the best way to understand SEO is as follows. There are three buckets which all of SEO fall into.
Each bucket can be tackled independently, but they all do complement each other if the work is done well.
The 3 Buckets which everything falls into is as follows…
The Content Bucket Of SEO
The content bucket is my personal favourite but also the most accessible for the layperson. The great thing about Content SEO is that you don’t need a special education to do it well. The SEO Content bucket includes all of the on page SEO.
Things like your keywords, your written content, your headings, your images, your alt tags, your video transcripts. It is essentially the pure optimisation of all content that goes onto your site.
The Content bucket of SEO is the most easiest to tackle, but the great thing is, it’s also the bucket that offers one of the highest returns as well!
For more information on the specifics go here for the written article and go here for the podcast episode!
The Technical Bucket Of SEO
This bucket is certainly the hardest to implement on your own of all 3 and that simply comes down to the reason that it requires some specific knowledge that takes a lot of time to pick up.
Luckily, HFH are experts in technical SEO so we have the answers for you.
The technical side of SEO is all done in order to make the algorithm find you better. It also includes making your website easier for the algorithm to crawl. This is includes right up the top of importance… page speed. How fast is your website? How well can you improve this?
The point of the technical bucket is that it is something that you the consumer might never see on the website, but is nonetheless important because the algorithm sees it very well.
It is important to note, that as the algorythms grow smarter and smarter this technical aspect of SEO will also get more and more important. This is because as the algoryms standards rise, so must you meet those standards for your SEO.
Read more about this here, and listen to this on a podcast here.
The Linkbuilding Bucket Of SEO
Linkbuilding is at the same time both the worst and the best thing you can for your SEO. I find the manual construction of backlinks a very arduous and uninspiring task, but at the same time know that it is one of the highest ROI things you can do for your SEO.
It is all about gaining authority in the eyes of the algorithm. You can tell Google how good you are all day and as long as you like. But if no one else is saying the same message than Google will not recognise you as an authority. Gaining backlinks tells Google about how much authority you have.
If you exist on Google for a long time and consistently create and make good content then over time a natural profile of backlinks will emerge as people refer to your work as validation of their own. You can purchase backlinks and you can physically go out there and force backlinks to the best of your ability, but what matters most is the quality.
You are better off having 100 really good backlinks then you are having 10,000 bad or average backlinks.
Think about this when you make your backlink profile.
Those Were The 3 Buckets Of SEO
So clearly SEO is both complicated and straight forward but I hope this article helps you understand how you can approach SEO for your strategy.
HFH is an SEO Agency with years of accumulated expertise helping different businesses and people all over the world. If you want to reach out to us for a free consultation then please do here, otherwise, download our SEO podcast – Search Engine Optimised to learn everything else there is to know about SEO!